These strategies will help us transform our organization rapidly, to adapt to the changing needs of the Sudanese and regional markets, and to truly develop into the most trusted and admired company in Sudan.أعرف أكثر
This is a simple idea and for us, it has real meaning.
Our purpose recognizes that the roots of our company are in food; after all we began over 50 years ago as DAL Agricultural Services. The growing of crops, the farming of animals and the production of food and drink has always been at the heart of what we do.أعرف أكثر!
We hold ourselves to the highest standards in the industry because we know that’s what our consumers expect. Since day one, our products have been made with ingredients which are grown by farmers across the country in the most sustainable way possible.
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Our commitment to being a responsible company is a large part of the ‘Good’ in our strategic ambition. By conducting ourselves as a responsible organization and embracing our responsibilities to our people, our planet, and our stakeholders, we leverage ourselves as a trusted organization, create social and corporate value, and strengthen our competitive advantage.