WHAT’S TIES

These are the strategies that will help us transform our organisation rapidly, adapt to the changing needs of the Sudanese and regional markets, and truly develop into the most trusted and admired company in Sudan. We will also develop certain interests where we have further expertise and passion, to differentiate ourselves from other large multinational competitors. These “passions” can be summarized as:

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  • t

    Tradition

    Tradition

    Promoting our heritage

    Sudanese people are rightly proud of their rich history, culture, language, and traditions, and DAL Food is actively supporting efforts to celebrate, preserve, and carry these aspects of our lives, both through our own product development processes and the Zadna brand, as well as through social programmes such as the Oud Festival.

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  • i

    Innovation

    Innovation

    Reshaping our industry 

    DAL Food prides itself in having a long history of innovating in the market, from Sayga’s “Green Bakery” to Capo’s work with dairy farmers. We will continue to pioneer innovative approaches to create shared value with our partners by turning a critical eye to our own approach to business and driving focus on innovative thinking.

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  • e

    Education

    Education

    Investing in our future

    The importance of education to the development of a nation cannot be underestimated, and at DAL Food, education will be the cornerstone of our efforts to better understand our products, improve our stakeholder relationships, focus on our social partnerships, and develop our people.

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  • s

    Sustainable Sourcing

    Sustainable Sourcing

    Supporting our agriculture

    DAL Food operates throughout the food supply chain by developing farms and farmers, facilitating relationships with local growers and suppliers, and creating demand for more locally-grown and traditional ingredients. Food security in the region is one of the key challenges for the future and DAL Food recognises the important role we can play in these efforts.

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